Studio Velo is owned and operated by three passionate cyclists. Scott Penzarella, a European-trained bicycle technician. Colin Beardsley, a national-level racing cyclist and 15-year shop mechanic. And Chris Reed, an 8-year shop manager with exceptional experience with both road and mountain bikes.
Here, service takes many forms. But riders and their bikes are always treated equally – with respect and love.
Scott is the concept founder and general manager. Scott developed both his business and bicycle technician skills in Spain. His Masters degree in international business from ESIC (Escuela Superior de Gestion & Marketing) in Sevilla, Spain, confirms his expertise in cultivating long-term and professional relationships, directing brand success, and using a multifaceted skill set to drive business growth.
Scott founded Bike-Rx™, now Studio Velo, in 2003 after a successful stint in an import partnership. A well-rounded competitive cyclist, Scott passionately competes in MTB, cyclo-cross, and road competitions. email:
Colin is a former professional road racer and a fifteen year veteran pro bike manager and mechanic. During his racing career, Colin was nationally ranked, racing for McGuire Pro Cycling, Metromint, and Squadra Ovest, among others. He trained under many well-known cycling coaches including Dario Fredrick and Ashley Powell.
Colin's extensive experience in competitive cycling and the bike industry is complemented by his innate ability to communicate to customers the complexities of the latest cycling technology. email:
Chris joined the Bike-Rx™ (now Studio Velo) team in 2007. As a graduate in Environmental Studies from the University of Vermont, Chris brings unique skills and knowledge to Studio Velo. He contributes to the day-to-day operations an invaluable understanding of the dynamic relationship between industry materials and the environment.
With over eight years of experience as a shop manager and technician, few can rival Chris's bike aptitude. Also a well-seasoned endurance athlete, Chris selectively competes in endurance MTB races while training and commuting daily from SF on the road. email:
